Saturn went retrograde yesterday in the second degree of Aquarius. The last time Saturn was retrograde in the same place in the zodiac, fashion began to eat itself alive. In fact, “Smells Like Teen Spirit,” the music video by Nirvana, debuted on September 10, 1991 when Saturn was about a degree away from where it is right now.
That’s important because the late eighties/early nineties were an especially “commercial” time in fashion when over-the-top excess revealed during Saturn’s transit through Capricorn started to repulse an entire generation of kids. Lots of those kids have teenage kids right now who are going to lead fashion into the future.
If I had a mother and father who adored Nirvana and Grunge culture, I don’t know how likely it would be that I would want to grow up to become a Kardashian. I’d probably look back at photos of my parents and be thrilled that they were such rebels, just as many of those parents were thrilled to look back and discover that their parents grew up during the British Invasion.
Obviously, I connect this generational rejection of the status quo with Saturn’s transition from Capricorn to Aquarius. With Saturn turning retrograde near the Capricorn/Aquarius cusp, I believe that the wholesale rejection of the commercialization of fashion is going to be more profound than ever. The fact that the entire world is about to enter a recession (if it hasn’t already) only strengthens my belief that the fashion system as it exists right now is in the midst of a collapse. You don’t need to be an astrologer to see that the writing is on the wall: retail will never be the same again.
I guess I could thank COVID-19 for accelerating the process, but I really have to give Saturn credit where credit is due. Still, this shift in culture will play out a little more slowly than it has in the past due to Saturn’s return to Capricorn where both Jupiter and Pluto have recently entered retrograde cycles.
By the end of the year when Jupiter and Saturn return to direct motion and meet up in Aquarius, we should all be in a very different place. In the meantime, it will be interesting to watch for that cultural milestone that will define this new generation. I knew it was “Smells Like Teen Spirit” the moment I saw it in 1991. People who were around in the sixties probably knew it when they first saw the Beatles. Will it be so obvious again?
Keep your eyes open . . .